Taggies are the ingenious brain child of a teacher who, as mother of three, realised that babies often prefer to spend time twiddling the satin labels on toys rather than playing with the actual toy itself.

The first Taggie was a security blanket with the now copyright protected tags sewn on to all four edges. Today along with the original blanket the range includes several irresistable soft toys with ultra squidgy bodies and “cuddle me” fur plus the Sleepy Fleece collection which is a small version of the blanket in the shape of a comforter with a fleece body, soft head and paws.

When you purchase a Taggie toy or blanket the tags will feature a variety of colours, patterns and textures to stimulate your baby visually as well as making the item tactile and touchable.

Taggies are baby safe and suitable from newborn

CLICK HERE to visit Nursery Rooms to see their range of Taggies toys